(via TechCrunch)
"About 44 percent of visitors to the WSJ.com are new to the site, so Google is doing a good job of introducing new readers to the WSJ. But Murdoch clearly would rather have loyal readers than those delivered by search engines. Or at least that is his story, and he is sticking to it. Never mind that in order to get people to pay for content, they first have to be able to find it."
Robert's Ramblings: I can understand all of the pressure that must be on Murdoch and many others to find new ways for monetization in the changing media climate, but turning your back on Google sounds like the wrong approach to me. I mean... it's GOOGLE. Don't they basically own the Internet at this point? While I'm sure that a number of people would buy into Murdoch's idea, there is a lot of content out there, and if readers can find it somewhere else for free, they are not going to pay for it.
- Robert Oberlander, New Media Manager, www.StateNewslines.com
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