Wednesday, December 16, 2009

The Social Network Timeline

A Social Networking Timeline
(via Yahoo News)

"Milestones in social networking over the past decade:2002 — Friendster launches and becomes a social networking force until MySpace and the more buttoned-up LinkedIn hit the scene in 2003 and slowly gain more traction."

Robert's Ramblings: Wow, I had no idea Friendster was even still around. It turns out that 90% of Friendster's traffic comes from Asia. That's pretty impressive. Anyways, it's pretty neat to look back on just how quickly this social media thing exploded. I remember being on Facebook back when it was for college students only. Now everyone and their grandmother-- literally-- has a Facebook account.

- Robert Oberlander, New Media Marketing Manager, www.StateNewslines.com
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Posted by Bobby O. at 10:08 AM 0 comments
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Monday, December 14, 2009

For Those Keeping Tally: 275 Magazines Launch, 428 Fold in 09

275 Magazines Launch, 428 Fold in 09
(via MarketingCharts)

"The number of folded magazines far outnumbered new titles in 2009, according to statistics released by MediaFinder.com, which reported that the difficult economic year saw 275 new magazines launch and 428 cease publication."

Robert's Ramblings: There is no doubt that 2009 has been a hard year for print media, so I am surprised at how many new magazines were launched. It's refreshing to see such optimism in the midst of so many doomsayers shouting through megaphones. I salute your bravery, new magazine publications, and I hope you see great success in the coming year and beyond.

- Robert Oberlander, New Media Marketing Manager, www.StateNewslines.com


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Posted by Bobby O. at 11:39 AM 0 comments

WSJ.com Shutting Out Google is Risky Business

If the WSJ.com Says Goodbye to Google, it Will Also Say Goodbye to 25 Percent of Its Traffic
(via TechCrunch)


"About 44 percent of visitors to the WSJ.com are new to the site, so Google is doing a good job of introducing new readers to the WSJ. But Murdoch clearly would rather have loyal readers than those delivered by search engines. Or at least that is his story, and he is sticking to it. Never mind that in order to get people to pay for content, they first have to be able to find it."

Robert's Ramblings: I can understand all of the pressure that must be on Murdoch and many others to find new ways for monetization in the changing media climate, but turning your back on Google sounds like the wrong approach to me. I mean... it's GOOGLE. Don't they basically own the Internet at this point? While I'm sure that a number of people would buy into Murdoch's idea, there is a lot of content out there, and if readers can find it somewhere else for free, they are not going to pay for it.

- Robert Oberlander, New Media Manager, www.StateNewslines.com
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Posted by Bobby O. at 11:25 AM 0 comments
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Wednesday, December 9, 2009

Major Magazine Publishers Are Coming to a Mobile Platform Near You

Major Magazine Publishers Coming to iPhone, Blackberry
(via CIO.com)

 
"More than 50 magazines including The New Yorker, Vanity Fair, Vogue, Time, People, Sports Illustrated, Esquire and O, The Oprah Magazine are likely to be available digitally according to New York Observer."

Robert's Ramblings:  Tired of fumbling around with that bulky copy of The New Yorker, in the process dropping your stuff on the ground and spilling coffee on your button-down oxford? Well, your hopes and dreams have been answered-- major magazine publishers are preparing to shrink their content down and go digital, so you can enjoy their stories on-the-go in delicious bite-size form.

- Robert Oberlander, New Media Marketing Manager, www.StateNewslines.com
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Posted by Bobby O. at 3:08 PM 0 comments
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Media firms get on the trolley, unveil joint venture for digital devices

Media Firms Unveil Joint Venture for Digital Devices
(via Wall Street Journal)

"Four major magazine publishers and News Corp. are set to unveil a joint venture to prepare print publications for a new generation of electronic readers and other digital devices, as media companies team up to tackle vexing industry issues.

The new company is expected to be announced Tuesday, according to people familiar with the matter. It will be jointly owned by News Corp., Time Warner Inc.'s Time Inc., Condé Nast Publications Inc., Hearst Corp. and Meredith Corp."

Robert's Ramblings: So the magazine publishers are coming together like Voltron in the name of a unified format for taking their publications to the realm of digital mobile. It's a good start. Let's see how it develops.

- Robert Oberlander, New Media Marketing Manager, www.StateNewslines.com
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Posted by Bobby O. at 9:55 AM 0 comments
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